A Practical Guide to Marketing

Compiled by ROBIN DILLEY MCIM Chartered Marketer 

Robin Dilley is an experienced communications practitioner with nearly 50 years of practical marketing experience. He is a Member of the Chartered Institute of Marketing (with Chartered Marketer status). After an early career in advertising, he became Sales Promotion Manager with CWS Ltd., in the Menswear Division, before joining Wrangler Jeans in 1975, first as Head of Advertising and then Marketing Manager. In the latter capacity he was responsible for developing an international brand strategy (all countries with the exception of North America) and providing marketing and promotional support to international subsidiaries and licensees.

Along the way, communications campaigns developed under his guidance not only achieved corporate objectives but also international acclaim with awards for advertising at festivals in London, New York and Cannes, as well as major British awards for Advertising, Sales Promotion and In store Display.

In 1991 he left Wrangler to set up his own integrated marketing consultancy, Robin Dilley Associates. He is also Managing Director of Ambient Events Limited, a company that he founded in 2004.

In 1992 he created, and still co-ordinates The North Nottinghamshire Marketing Group, a business-to-business cluster organisation. Renamed The Marketing Group, it now draws its membership from across the United Kingdom and a number of international markets.

With the help of Leon LeBlanc, Robin helped to plan and develop the ‘Innovation in Marketing’ web portal on behalf of The Marketing Group.

Robin has gained an enviable reputation for excellence in strategic and communications planning and has worked with businesses of all sizes, using his experience in internal and external communications, to improve the quality of message output in order to more effectively manage customer and supplier relationships. He is in demand as a speaker and presenter of seminars and workshops on a whole range of business and communications development topics.