Surveys have revealed that companies that invest in marketing tend to be amongst the most successful product or service providers. The Marketing Group was set up to improve the perception of marketing within the business community and to stimulate business success though excellence in business planning and marketing.

The Group is run by business for business. The activity programme is directed by a Management Team  who work to develop the online facility through member subscriptions and sponsorship from the business community and public sector organisation.  They are responsible for canvassing the views of members to ensure that the online programmes produced mirror the requirements of the marketplace.

The pace of change is increasing all the time. Helping business managers cope with change is a key objective of the Group. The Innovation in Marketing web portal has been designed to provide a facility that enables experts to post the latest marketing information and individuals and businesses to access and, in some cases, download items of specific interest, much of it free of charge.   Any event programmes will be developed in a way that provides a catalyst for change and will signpost the way to skills improvement and greater use of marketing techniques to assure greater business success.