The author would like to thank a number of individuals for their support and critical analysis during the development of this learning programme.

These include the late Glenys Dilley whose drive and unwavering support proved invaluable in getting the concept off the ground and Terry Nash whose initial vision provided the inspiration.

Acknowledgement is also due to members of The Council of The Marketing Group, Nottinghamshire County Council, Business Link Nottinghamshire, the East Midlands Development Agency and the European Regional Development Fund. Special thanks also to Dr David Rhodes and Leon LeBlanc for their technical and design input and to Justine Cooper who word-processed and part edited the original manuscript.