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Throughout the years The Marketing Group's model has been for knowledge leaders to dissemminate expertise and information via face-to-face presentations. In doing so they gained exposure, illustrated their key competences through grasp of their field, and possibly even generated business leads. In turn, the event attendees gained valuable knowledge in marketing competences, and also gained valuable networking opportunities. Continuing the same successful model is key to The Marketing Group's online strategy. We are doing all of the above - but simply executing the activities predominantly online. Just as face-to-face networking conversations would revolve around topical and up-to-date subjects, TMG blogs present an opportunity to broach key issues of the moment in an informal manner, giving the opportunity to respond via the comments facility.
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Blogs