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Surveys have revealed that companies that invest in marketing tend to be amongst the most successful product or service providers. The Marketing Group was set up to improve the perception of marketing within the business community and to stimulate business success though excellence in business planning and marketing. The Group is run by business for business. The activity programme is directed by a Management Team who are responsible for canvassing the views of members to ensure that the site content mirrors the requirements of the marketplace. The pace of change is increasing all the time. Helping business managers cope with change is a key objective of the Group. The Innovation in Marketing web portal has been designed to provide a facility that enables experts to post the latest marketing information and individuals and businesses to access and, in some cases, download items of specific interest, much of it free of charge. An ongoing site content programme is intended to provide a catalyst for change and to signpost the way to skills improvement and greater use of marketing techniques to assure greater business success.
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Written by Robin Dilley
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Thursday, 31 January 2008 00:00 |
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Originally published in 2004 Am I alone in lamenting the state of the business world? Is it because I am of 'a certain age' that my observations on a whole range of issues are seen, by some, as the ramblings of a grumpy old man? Or is it because I am of a certain age, that I can remember a time, not so many years ago, when business transactions were carried out on the basis of trust, where the needs of customers were paramount and doing the job to the best of one's ability was a matter of pride?
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Written by Robin Dilley
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Monday, 03 September 2007 00:00 |
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I read a piece in the marketing trade press calling on marketing professionals to 'wake up to the power of the web'. Apparently the annual survey on web use by Ofcom shattered the long held myth in some quarters that the internet is a medium for young people and computer nerds. People of all ages are using it for all manner of things the report concluded. Indeed the UK has the most active internet population in the world.
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Written by Robin Dilley
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Tuesday, 17 July 2007 00:00 |
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In the 1960s saving the planet was the preserve of the 'flower people'. Going back to nature was considered 'off the wall' and weird. Now everybody seems to be climbing on to the bandwagon! The sceptics argue that the whole science of global warming, and particularly our part in its cause, is not proven. The cynics see it as a commercial ploy to tap into our collective environmental guilt - and our pockets. Whatever view you take, it is clear that something strange is happening to the planet and there can be no doubt that there are people out there who are exploiting the situation for commercial gain. But who should really pay the bill for mankind's abuse of nature over a prolonged period of time?
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Written by Robin Dilley
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Monday, 14 May 2007 00:00 |
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I read all the marketing trade press and receive lots of direct mail from marketing practitioners offering their services. Every week someone is telling me that their 'new' approach will help me to improve the quality of my 'out of the box' thinking and produce amazingly effective results for me in the market place. All good marketers need to clearly differentiate their product or service offering but is offering a 'new' form of marketing the way to do it?
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Written by Robin Dilley
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Monday, 16 April 2007 00:00 |
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The marketing industry is aware that the over 50s represent and important opportunity. After all, there are 20 million of them in the UK at the present time and the market is still growing. More importantly, this segment of the population holds 80% of the nations wealth. But do marketers really know how to reach this market, appeal to the people in it and maximise the potential that exists? If a recent survey carried out by Age Concern is to be believed, the answer is a resounding NO.
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Written by Robin Dilley
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Tuesday, 27 March 2007 00:00 |
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There can be no doubt that the last series of the Apprentice made compelling TV viewing. The first episode of the new series, was no exception. The 16 contestants, 8 men and 8 women, had been selected from over 10,000 applicants. Entrepreneur Sir Alan Sugar says that the candidates for this new series are superb. A real cross-section of the young talent that the UK is able to offer. At the end of the series, the winner will be offered a 6 figure salary to work in one of Sir Alan's companies.
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