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Written by Leon LeBlanc
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We hope everyone likes the newly revamped TMG site. Most site vistors will have their own site, and perhaps have evolved it thoughout a period of time, so to a greater or lesser degree will be familiar with some of the issues we've had to address within this upgrade. The key points adressed are as follows: Implement an already tried and tested offline model online - it's worth noting that The Marketing Group's inception took place within another recession, in 1992. The Marketing Group model was based partly on events in which knowledge leaders passing on their expertise to a broader audience. To coin an irritating buzz-phrase, it was a 'win-win'. The audience gained insight from an industry leader, and the expert within a particular field gained exposure. Simple. The Web, of course, is simply another channel through which we can accomplish essentally the same thing. Better customer journey, greater accessibility and clearer calls to action - being a project manager, I'm very aware of how easy it is to descend into the 'not seeing the woods for the trees' syndrome. Sometimes when dealing with the minutiae of marketing and communicating matters, we've perhaps neglected to market and communicate as effectively via the site as we may have done. We trust you will have seen a significant imporovement in the overall customer journey, and in terms of the general aesthetics. A greater emphasis on software reliability - site development using open source content management systems can seem like a panacea if you have the technical and design wherewithal to implement them. However, run over a period of time, browser and web server upgrades can suddenly render parts of a site inoperative. We've addressed this by ensuring not only that we have the most stable CMS versions are deployed, but also that no extensions and plug-ins cause script conflicts.
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 Since 1992, The Marketing Group has provided a complete resource to the business community throughout the East Midlands of England and beyond. This has included the provision of a monthly programme of 'taster' workshops delivered by recognised experts in all aspects of marketing and business planning and implementation. In addition TMG devised and hosted day long conferences on marketing excellence where business managers were able to listen to presentations from some of the biggest names from the business and marketing support community in the UK.
These 'physical' activities have been supported by a marketing portal providing 'virtual' support to enable visitors to better understand how putting marketing first can help them grow their businesses and increase their profitability.
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 The Marketing Group has entered into a partnership agreement with Viadeo one of the worlds largest business networks. Started in June 2004, Viadeo is a private company with 5 offices and 150 employees throughout Europe and in China. It has rapidly established itself as a premier business social network bringing real business networking online.
Through our association, members of The Marketing Group community will be able to develop their own professional profile This will help you to target new business partners, potential customers and new suppliers across industries and regions.
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The old model was membership based and geared to providing 'physical' support to members, invited guests and the wider business community through an on-going seminar and workshop programme delivered at venues throughout the East Midlands of England. Whilst the Groups online portal was available to any business, anywhere in the world, sections of the site were restricted to members who also enjoyed special rates for member offers posted on the site. In the new model, there is no membership fee. All areas of The Marketing Group site will be open to any individual who has an interest in improving their knowledge of marketing and business development.
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 The Marketing Group has set up a marketing blog to provide a forum through which individuals can share news, views and opinions on the world of marketing. If you have a burning issue that you would like to air, why not log on and post it on the blog for others to see and comment on.
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