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Since 1992, The Marketing Group has provided a complete resource to the business community throughout the East Midlands of England and beyond. This has included the provision of a monthly programme of 'taster' workshops delivered by recognised experts in all aspects of marketing and business planning and implementation. In addition TMG devised and hosted day long conferences on marketing excellence where business managers were able to listen to presentations from some of the biggest names from the business and marketing support community in the UK.
These 'physical' activities have been supported by a marketing portal providing 'virtual' support to enable visitors to better understand how putting marketing first can help them grow their businesses and increase their profitability.
The UK business community recognises the vital role played by The Marketing Group over the years and the Groups Executive have been approached by businesses in other markets asking if it is possible to offer similar services for them. From the onset, The Marketing Group has been a business for business networking organisation through which members have willingly shared their expertise to assist those organisation who do not have the in-house resource to obtain it elsewhere. This approach has been the strength of the TMG in the past and will still be our raison d'être in the future. The current economic situation means that busy business managers across global markets are spending less time out of their businesses at seminars and workshops as they take a more hands on approach to the way that they conduct their business. This does not mean that they do not need assistance. It simply means that it must be delivered to them in a different way. The Marketing Group has responded to the challenge by creating a new business model to enable us to continue to provide a quality resource to a wider market. |