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Site relaunch
Written by Leon LeBlanc   

We hope everyone likes the newly revamped TMG site. Most site vistors will have their own site, and perhaps have evolved it thoughout a period of time, so to a greater or lesser degree will be familiar with some of the issues we've had to address within this upgrade.

The key points adressed are as follows:

  • Implement an already tried and tested offline model online - it's worth noting that The Marketing Group's inception took place within another recession, in 1992. The Marketing Group model was based partly on events in which knowledge leaders passing on their expertise to a broader audience.  To coin an irritating buzz-phrase, it was a 'win-win'. The audience gained insight from an industry leader, and the expert within a particular field gained exposure. Simple. The Web, of course, is simply another channel through which we can accomplish essentally the same thing. 
  • Better customer journey, greater accessibility and clearer calls to action - being a project manager, I'm very aware of how easy it is to descend into the 'not seeing the woods for the trees' syndrome. Sometimes when dealing with the minutiae of marketing and communicating matters, we've perhaps neglected to market and communicate as effectively via the site as we may have done. We trust you will have seen a significant imporovement in the overall customer journey, and in terms of the general aesthetics.
  • A greater emphasis on software reliability - site development using open source content management systems can seem like a panacea if you have the technical and design wherewithal to implement them. However, run over a period of time, browser and web server upgrades can suddenly render parts of a site inoperative. We've addressed this by ensuring not only that we have the most stable CMS versions are deployed, but also that no extensions and plug-ins cause script conflicts.