A Practical Guide to Marketing

(i).	Introduction

	Module	Description
1.	Business Issues	Understanding the real issues for business
2.	What is a Customer?	Meeting the expectations of customers
3.	Defining Marketing	Understanding the value of marketing
4.	Product Positioning	Differentiating the product or service offering
5.	Vision of the Future	Having a clear and collective vision of where the organisation is going
6.	Planning for the Future	Acquiring and utilising knowledge to define a clear strategy
7.	Pricing for Profit	Understanding the position of price in the customer buying process
8.	Channels for Distribution	Where to place a product or service offering for maximum sales impact
9.	Team Working in the Workplace	Working together to create a winning workplace environment.
10.	Selling for Success	Nothing happens in the world until a sale takes place
11.	Customer Promotion	Delivering the promise made to the customer
12.	E-Business	Using technology to develop the business
13.	Corporate Strategic Action	Planning to deliver the corporate planning objectives
14.	Relationship Marketing	Developing meaningful relationships that provide better value for everyone
15.	Case Study	Producing an effective marketing plan