A library of examples of best practice in marketing have been provided by members of The Marketing Group. Other members of The Marketing Group and participants in the Marketing Online Learning Programme and Online workshops have free access.

Case studies cover several areas of specialisation including Marketing Planning, Direct Marketing, Advertising, Sales Promotion, PR & Publicity, E-business, Customer Related Management (CRM) , and Sales & Sales Development

• Marketing Planning
• Direct Marketing
• Advertising
• Sales Promotion
• PR & Publicity
• E-Business
• CRM
• Sales & Sales Development